KJ Somaiya - Chequemate Elims

Had conducted a Business Quiz at KJ Somaiya Institute Of Management Studies & Research (SIMSR) on 18th of March, 2007.
Final standings:
1 - Rajiv Rai & Alagarsamy
2 - Amit Pandeya & Ameya Samant
3 - Vishwajeet Narvekar & Sathiaseelan

Here are the elims questions...

1. (***) Following is the text of a print advertisement:
The Management of _____________ have pleasure in announcing that the name ‘________’ has been selected as the winner for the “Give Me A Name” contest. Shri BN Rele and Shri DB Aras, who have both sent in the name ‘________’, equally share the prize of Rs. 500.
Identify the company.

2. The following excerpt is from a book by John Battelle:
On July 19, 2001, about a dozen early employees met to mull over the founders’ directive [to elucidate our core values] ... The meeting soon became cluttered with the kind of easy and safe corporate clichés that everyone can support, but that carry little impact: Treat Everyone with Respect, for example, or Be on Time for Meetings.
.....
That’s when Paul Buchheit, another engineer in the group, blurted out what would become the most important words in our corporate history. Paul said, “All of these things can be covered by just saying, ___________,” And it just kind of stuck.

3. It was first mentioned in 1784 by Benjamin Franklin in a letter to the editors of the ‘Journal of Paris’. However, due to the humorous nature of the article, it wasn’t taken seriously. The idea was finally adopted by the German Government during the First World War, between April 30, 1916 and October 1, 1916. What?

4. Identify the person.

5. (***) The American arm of this company bears a slightly different name, because of the similarity of the pronunciation between the original name and the noted gangster Al Capone. Identify this company that was founded in 1919 by Isaac Carasso.

6. In 2005, Intel offered a reward of $10000 on eBay for an original copy of Electronics Magazine dated 19 April, 1965. Why?

7. Identify the advertiser. (Video Ad)

8. The ‘Fish Fry’ range of women’s party wear shoes were unveiled in May 2006 and earned a mention in Time Magazine. Priced between Rs. 6000 to Rs. 20000, these shoes bears names of movies such as Dil Chahta Hai, Swades, Sholay and Monsoon Wedding. Identify the designer who collaborated with Reebok to create this range.

9. (***) During his political trips away from Washington, Woodrow Wilson was extremely particular about his place of lodging being in conformance to his requirements. As a result, what term came into being?

10. Identify the advertiser.

11. Over the years, several notable authors including GB Shaw, Sinclair Lewis, Jack London and Rudyard Kipling have contributed articles to this magazine. Launched in 1886 by Schlicht & Field as a ‘first-class family magazine’, it transformed into a woman’s magazine during the 1960s. Identify it.

12. Submitted by Price Waterhouse on June 24, 1991, the ‘Sandstorm Report’ implicated this entity of having engaged in widespread fraud and having been involved in funding terrorist activities, thus leading to its closure. Which financial institution is being referred to?

13. It was founded in 1917 by Larry Valenstein and Arthur Fatt as a direct marketing company and the name was chosen to reflect the color of their office wall. Identify it.

14. Duktig, Oslo, Jerker, Dinera, Kassett, Effektiv, Skarpt, Ivar and Gutvik are all names of products of which company?

15. (***) Identify the logo.

16. On what occasion? (Audio)

17. This book was originally published in the year 1988 under the title ‘Virando a Própria Mesa’ (Turning Your Own Table). Dealing with a radical form of industrial democracy and workplace reengineering, it was later published in English in 1993 under a different title. Identify the book and the author.

18. Identify him and the company that he founded.

19. What term was coined by Deepak Mohoni in 1990, while writing market analysis columns for some of the business newspapers?

20. (***) Ivan Pope started his career as publisher of ‘The World Wide Web Newsletter’ in 1993. A year later, he was asked to develop a net-based event for the Institute of Contemporary Arts in London. Ivan wrote a proposal outlining this concept, which debuted on March 12-13, 1994 during the ‘Towards the Aesthetics of the Future’ event. What?

21. The following is an advertisement for..... (Video Ad)

22. It was founded in 1851 as ‘The New York and Mississippi Valley Printing Telegraph Company’. The name was changed in 1856 at the insistence of Ezra Cornell, founder of Cornell University. Identify the company.

23. Identify the brand being endorsed by the noted aviator, Amelia Earhart.

24. (***) Born in Switzerland in 1874, Alfred spent a few years working abroad while three of his brothers opened a freight forwarding agency in Zurich. In 1905, on returning to Switzerland he entered his brothers trade and soon suggested the addition of a travel agency to the already prospering freight business. Name the company.

25. Identify the person.


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