Wednesday, October 29, 2008

JBIMS KwizKraft - Business Quiz

Winners: Rajiv Rai (Deutsche Bank) & Mitesh Agarwal (SUN Microsystems)
1st Runners-Up: Amit Pandeya (QuestaSoft) & Rohan Khanna (Accenture)
2nd Runners-Up: Ameya Samant (IMRB) & AP Alagarsamy (Fullerton)

A few dry questions from the prelims:

1. Rediffusion DY&R, Percept, Madison, JWT, Crayons and Mudra participated in an advertising pitch for this client. The Rs.150 crores account was won by Crayons whose pitch stressed that: "The client should be rather bold and not push difficult issues 'under the carpet'. Instead, adopt a 'positive attitude' towards its track-record and take the competitor's charges of misgovernance head on." Identify the client.

2. The CASIO PF-3000 released in May 1983 is regarded as the first of its kind. The term was first used on January 7, 1992 by the then Apple Computer CEO John Sculley. What?

3. "There is a bad M and a good M, and we have made that transition." Who said this and what was he referring to?

4. Sara Forden's book with the base line, "A Sensational Story of Murder, Madness, Glamour, and Greed" is about which fashion house?

5. A Stanford graduate named Rajeev Samant was one of the youngest finance managers at Oracle. After quitting his job, he teamed up with Kerry Damsky and started his own company in 1997. Named after Rajeev's mother, the company sports a 'smiling yellow sun' logo. Identify.

6. Available in over 92 countries, this brand was founded in 1974 by Merrill J. Fernando, who named it after his two sons. The company follows a practice of donating 10% of its gross profits to the MJF Charitable Foundation, which focuses on supporting women and children. Identify.

7. Composed by Rupert Fernandes and sung by Vijay Prakash, it attracted almost 3 lakh downloads within a month. What?

8. Which product was launched on January 11, 2005 with the tagline 'Life is random'?

9. During the 15th century in Rome, the first word on certificates admitting one's indebtedness to others has given rise to which financial word?

10. In a unique initiative, six radio stations in Mumbai (Red FM, Radio City, Big FM, Radio One, Fever FM and Meow) halted regular programming on September 28 at 10 a.m. and the sound of heartbeats reverberated on the airwaves for 30 minutes. Campaign for which brand?

Research: QuizMonks

PS: Just a request to the person who posted the KwizKraft prelims questions on his blog. Kindly get the framing of sentences and the exact funda correct. Else, the whole essence of the question is lost. And while we are at it, how about a simple word or two about the people behind the research, etc.?